| “Corporate
responsibility” has become the latest catch phrase
in business, but how do executives make
the leap from simply talking about social and environmental
goals to actually addressing problems like climate change
and water degradation, while still turning a profit
for their shareholders?
This
book shows how stakeholders – from employees to
local communities and NGOs – are becoming a new,
and fast growing, source of business advantage. While
short-term profits are still the focus for many Fortune
500 companies, others have recognized that a broad range
of stakeholders contribute to enduring innovation and
business value.
Written
in an engaging and straightforward prose, The Sustainable
Company draws on the example of companies illustrating
sustainable value in practice. The “how-to”
section with a tool-kit for managers elevates it above
other recent ecofriendly business books, by providing
eight disciplines necessary to create value for shareholders
and stakeholders.
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